SEO (Search Engine Optimization) provides site owners with a wider window of visibility in the densely populated Internet. TO succeed in your SEO operations, you need to get the nit and gritty of how that world operates. One of the ways you can achieve this mastery is by interviewing experts who understand this field.
An AdWord is the system Google created to assist marketers in marketing products or services in Google’s search engine and websites that affiliate to it. AdWords offers text and display ads that appear when users search for phrases or land on display network website.
An AdWord operates based on pay-per-click system meaning you are supposed to pay the figure you have bid when a buyer taps on your advert because of a web search.
It is a tool used by Google AdWords to manipulate bids and decide valuable clicks on the advert. This way, it helps you to get optimum returns on your investment.
Once you have created an account currency you can not change the currency once over the life of account.
SEO or Search Engine Optimization is the process of changing the position of web pages or websites in search engine results using targeted keywords or phrases.
You can use Google Analytic, Keyword Planner, Alexa, Open Site Explorer, and Google Webmaster.
Backlinking is the process of creating links that come back to websites or web pages. These links are also called inbound links.
Google’s quality score used to determine the usefulness and relevance of your ads to users. It’s based on your ad’s CTR, the quality of your landing pages, and keyword relevance. This score can save you cash and increase your ad ranking.
Even though there is no clear-cut classification of keywords, we can classify them based on the likelihood of visitors clicking on them. Some of the common classifications are as follows:
It is Google’s tool designed to represent large, tech-savvy advertisers and third parties. It lets developers construct apps that directly interact with Google’s AdWords server.
You can use it to construct apps that do the following things:
CTR is an acronym for the Click Through Rate that shows the number of visitors who viewed your adverts. We calculate it using the following formula:
Number of clicks / Number of impressions X 100
The formula gives you the percentage of customers who viewed your ads.
The three terms refer to the same thing. A Spider or Crawler is a program that “crawls” or follows various links on the Net. It takes content from websites and adds it to search engine indexes.
It is process of creating new keywords from the root keyword from a search query. You can create new keywords by adding prefixes, suffixes, or turning them into plurals.
It is a deceptive way of optimizing websites for search results. In this method, the content that displays to crawlers differs from what end users see.
Title titles have a ceiling of 70 characters while Meta descriptions are capped at 160 characters.
It is an imaginary location where new sites and their search ratings are kept pending until Google determines their ranking value.
Nofollow links do not pass link juice and do not influence Google Ranking Algorithm. Dofollow links pass link juice and influence Google Ranking Algorithm.
We calculate Page Rank based on the quality of inbound links from other websites or web pages to your web pages or sites. SERP (Search Engine Result Page) is the positioning of websites or web pages, which search engines return following search queries or attributes.
In 2014, Google introduced HTTPS as one of its ranking factors. But early in 2017, it took the level higher when browser like Chrome, Firefox, Internet Explorer, Safari start showing “not secure” notification to all HTTP sites in their address bar. To avoid such inconvenience, it is necessary to get safe side of Google’s new requirements by getting an SSL certificate. A website owner can take the benefits of site security and rank boost with single SSL Certificate.
SEM (Search Engine Marketing) is used for promoting websites using paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section. On the other hand, SEO is the optimizing of websites to increase its organic ranking. We believe the answers to the above questions will sharpen your mastery of SEO in relation to SSL security.
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