SEO (Search Engine Optimization) provides site owners with a wider window of visibility in the densely populated Internet. TO succeed in your SEO operations, you need to get the nit and gritty of how that world operates. One of the ways you can achieve this mastery is by interviewing experts who understand this field.
1.) What is an AdWord?
An AdWord is the system Google created to assist marketers in marketing products or services in Google’s search engine and websites that affiliate to it. AdWords offers text and display ads that appear when users search for phrases or land on display network website.
2.) So, How Does an AdWord Work?
An AdWord operates based on pay-per-click system meaning you are supposed to pay the figure you have bid when a buyer taps on your advert because of a web search.
3.) What is a Conversion Optimizer in AdWords?
It is a tool used by Google AdWords to manipulate bids and decide valuable clicks on the advert. This way, it helps you to get optimum returns on your investment.
4.) Can I change options in Google’s AdWords after creating my account?
Once you have created an account currency you can not change the currency once over the life of account.
5.) What is SEO?
SEO or Search Engine Optimization is the process of changing the position of web pages or websites in search engine results using targeted keywords or phrases.
6.) What SEO tools should I use?
You can use Google Analytic, Keyword Planner, Alexa, Open Site Explorer, and Google Webmaster.
7.) What is backlinking?
Backlinking is the process of creating links that come back to websites or web pages. These links are also called inbound links.
8.) What is Google Quality Score?
Google’s quality score used to determine the usefulness and relevance of your ads to users. It’s based on your ad’s CTR, the quality of your landing pages, and keyword relevance. This score can save you cash and increase your ad ranking.
9.) How many types of keywords do we have?
Even though there is no clear-cut classification of keywords, we can classify them based on the likelihood of visitors clicking on them. Some of the common classifications are as follows:
- Research keywords: These keywords feature a single word or two words, for example, family
- Consideration keywords: These keywords contain two or three words, for example, good boy
- Purchase keywords: They have more than three words, for example, taste our quality services
- Loyalty keywords: Such keywords are shorter, for example, PayPal
10.) What is Google Ad API?
It is Google’s tool designed to represent large, tech-savvy advertisers and third parties. It lets developers construct apps that directly interact with Google’s AdWords server.
11.) What can I do with Google Ad API?
You can use it to construct apps that do the following things:
- Automatically generate keywords, ad text, custom reports, and landing pages
- Develop extra apps and tools for managing accounts
- Synchronize AdWords data with your inventory system to manage campaigns based on stock
12.) What is CTR and how you can calculate it?
CTR is an acronym for the Click Through Rate that shows the number of visitors who viewed your adverts. We calculate it using the following formula:
Number of clicks / Number of impressions X 100
The formula gives you the percentage of customers who viewed your ads.
13.) What are Spiders, Robots and Crawlers and what do they do?
The three terms refer to the same thing. A Spider or Crawler is a program that “crawls” or follows various links on the Net. It takes content from websites and adds it to search engine indexes.
14.) What is Keyword Stemming?
It is process of creating new keywords from the root keyword from a search query. You can create new keywords by adding prefixes, suffixes, or turning them into plurals.
15.) What is Cloaking?
It is a deceptive way of optimizing websites for search results. In this method, the content that displays to crawlers differs from what end users see.
16.) What is the character limit for Meta titles and description tags?
Title titles have a ceiling of 70 characters while Meta descriptions are capped at 160 characters.
17.) What is Google Sandbox?
It is an imaginary location where new sites and their search ratings are kept pending until Google determines their ranking value.
18.) How do ‘Nofollow’ and ‘Dofollow’ links differ?
Nofollow links do not pass link juice and do not influence Google Ranking Algorithm. Dofollow links pass link juice and influence Google Ranking Algorithm.
19.) How does PR (Page Rank) differ from SERP (Search Engine Result Page)?
We calculate Page Rank based on the quality of inbound links from other websites or web pages to your web pages or sites. SERP (Search Engine Result Page) is the positioning of websites or web pages, which search engines return following search queries or attributes.
20.) Why HTTPS is Important in SEO?
In 2014, Google introduced HTTPS as one of its ranking factors. But early in 2017, it took the level higher when browser like Chrome, Firefox, Internet Explorer, Safari start showing “not secure” notification to all HTTP sites in their address bar. To avoid such inconvenience, it is necessary to get safe side of Google’s new requirements by getting an SSL certificate. A website owner can take the benefits of site security and rank boost with single SSL Certificate.
21.) How does SEO differ from SEM?
SEM (Search Engine Marketing) is used for promoting websites using paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section. On the other hand, SEO is the optimizing of websites to increase its organic ranking. We believe the answers to the above questions will sharpen your mastery of SEO in relation to SSL security.