Modern businesses face with the daunting task of keeping up with a continuously changing business environment., where there are always lots of challenges – from competitors always seeking to expand their market share to the economic uncertainties in various markets.
To answer the question – what does BPM stand for – Business Process Management (shortly, BPM) allows a business to respond to these constant challenges by defining, maintaining, enforcing and optimizing the business processes that are employed within an organization. All of this is done in order to attract and retain customers, increase revenue and maintain effective insight over the entire operations of the business to achieve better decision-making capability.
Businesses can reap the benefits of business process management by employing powerful business process management software, more commonly known as BPM tools or BPM software. A great example is bpm’online vendor of products and services, which allow businesses and their various divisions to monitor and continuously optimize the efficiency of the business processes effortlessly and seamlessly. To learn more of what BPM can do to increase business efficiency, visit: https://www.bpmonline.com/what-does-bpm-stand-for
At the heart of the operations of any business is a set of processes that define the flow of work within and between the various functions and divisions of a business, in order to better serve and retain customers and their loyalty to the business. These processes manage everything within a company’s operation, with a strong focus on sales, marketing, customer service and support.
However, as the business grows over time and gains more customers, a business usually finds it necessary to deal with an expanding set of more complex processes, which are increasingly difficult to design, manage, monitor, enforce and review. This is especially true for processes that handle customer relationships. Poorly designed processes that impact customer relations can be catastrophic for a business.
The same we can say about the selection of a BPM system or a software that manages Customer Relationship Management (CRM shortly). Many businesses mistakenly think that the solution is to simply pick any BPM software or any CRM platform and that will take care of their customer management needs and their business process management requirements. Just as poorly designed processes can negatively impact an organization, selecting non-reputable, poorly supported and inflexible software solutions that managing BPM and CRM can be a very costly mistake.
Addressing The Challenge
We now understand that a business that incorporates BPM to enact, enforce and continuously optimize a well defined and adaptive set of processes will operate far more effectively and efficiently than an organization that does not do so. In fact, businesses that give a lower priority to BPM and CRM are found to suffer from customer loss, lack of growth in revenue and market share, suffer from poor decision making and are far more likely to fail and collapse in the long run.
When designing and enforcing effective processes, many challenging questions need to be answered to ensure proper design and process execution. These questions address:
- Compliance of the process with organizational goals, objectives and targets.
- The assignment of responsibility for the enforcement of this process.
- The information and data set that this process requires
- The information and data flows and handling within these processes.
- Acceptable completion timeframe for the process.
- Parent and child processes and their corresponding triggers.
- Process compliance rules and mechanisms.
- Process alerts and other various types of secondary triggers.
- Measuring, analyzing and reporting on the efficiency of the process, with respect to organizational goals.
Choosing The Right Partner
Surely, addressing the entire subset of above criteria when designing and implementing processes can be an exhaustive task. Many additional criteria arise when selecting a suitable CRM or BPM software. An efficient modern BPM system vendor must:
- Effectively explain within its teams the meaning of what does BPM stand for.
- Offer a solution that captures all the process information and data reliably and securely.
- Offer a solution and services that make process modeling simple and intuitive.
- Support industry standard process modeling practices and notations.
- Employ professional and knowledgeable staff.
- Provide professional training and support, on both online and on-premise BPM solutions.
- Assist the business in customizing timely and comprehensive business reports.
- Be capable of rapid and efficient deployment of the BPM tools and BPM systems.
- Be easily accessible and reliable.
- Be able to boast with numerous notable success stories.
- Demonstrate strong overall value and return on investment.
This is where the true power and importance of a world-class CRM and BPM system, such as bpm’online comes into play. Bpm’online provides a process-driven BPM software solution that makes the task of designing, implementing, enforcing, measuring and optimizing processes remarkably easier and much intuitive.
With these tools, providing answers to the above questions regarding the design, implementation and optimization of new processes in a business is reduced from weeks to hours, specifically when these tools are provided on an always available, reliable, powerful, flexible and scalable platform. It obviously goes without saying that such great tools can only be provided by leading well-recognized, experienced and reliable vendors, such as bpm’online.
The answer to the question “What does BPM stand for?” will not be complete without addressing the most important result of business process management – the satisfied customers. The most successful businesses are those who employ efficient and effective customer-centric processes and policies. Whenever a process is being designed by a successful business, the designers continuously ask themselves: how can this process better serve the customers?
A modern CRM platform like bpm’online CRM enables process engineers and business executives to seamlessly and effortlessly design and launch customer-centric processes that are based on industry best practices in the areas of sales, marketing and services, which form the three key pillars of any modern and capable CRM platform.
Knowledge is the Key
One of the most important keys to a successful implementation of BPM system within an organization lies in a deep understanding and knowledge of BPM best practices, as well as a thorough understanding of the best practices in individual industries. A modern BPM system like the bpm’online Platform incorporates a large volume of process templates that businesses can use to model their own processes and customize for their further individual needs.
In addition to the process templates, reliable BPM system vendors provide additional value to businesses by sharing with them acquired knowledge and experience that comes from various initiatives, such as the training programs and workshops, like the ones offered by bpm’online in bpm’online academy. Such valuable resources will assist any business the most by grasping the full impact of the answer of the most important question in today’s modern business landscape, namely: “What does BPM stand for?”
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